The Joneses

Sporadically amusing morality tale about the evils of consumerism.  Explores what happens when corporations take direct marketing to the next level.  Satire has several things going for it.  The film, with its contempt of materialistic values and possessions, has its heart in the right place at least.  Also, stars David Duchovny and Demi Moore are engaging as the “parental units”.  But the ending feels like a cheat.  Given the fascinating set up and stylish execution, it’s a bit of a let down.  The cynicism was the best part.

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